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BNPS_RitaHayworthVanityCase_09.jpg
BNPS.co.uk (01202 558833)<br />
Pic: HAldridge/BNPS<br />
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Hayworth was Hollywood royalty throughout the 40's and 50's...<br />
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A silver cigarette case that belonged to screen siren Rita Hayworth and was used by her in an famous advert has been rediscovered.<br />
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While advertising for cigarettes was banned outright in 2003, in the 1940s celebrities were often used to glamorise them.<br />
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At the time Rita Hayworth was one of the biggest names in showbusiness in the world and she was hired by Chesterfield cigarettes to help promote them.<br />
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Advertising posters from the time show the film actress looking into the mirror of a cigarette-come-vanity case.<br />
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It is being sold at auctioneers Henry Aldridge and Son of Devizes, Wilts, for £2,500 on September 27.