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Even Greek myths and legends could be used to encourage travel around the capital.
A fascinating treasure trove of old London posters are expected to sell at auction for £20,000 after being discovered in a garage.
They were produced circa 1920 by the Underground Electric Railway Company to promote the capital's underground, tram and bus networks.
There is also a charming selection of 'London Characters' posters showing different walks of life including a news boy, a zookeeper, a flower woman and a Covent Garden porter.
The collection of 35 posters were found rolled up in a garage lock up in Kensington, west London, while it was being cleared out.
The vendor, a lady in her 80s, inherited them many years ago from her late aunt who was an artist in the 1920s and had her own studio.