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Pictured: A poster advertising the health benefits of the mountain air.
A stunning set of vintage ski posters depicting the halcyon days of European winter holidays has emerged for sale.
They feature early lithograph prints of advertising posters for glamorous resorts including Champery and Gstaad.
The earliest posters in the sale date from the turn of the 20th century, with the most recent examples from the 1960s.
Seventy posters, which range in value from £300 to £9,000, are being sold by Lyon & Turnbull, of Edinburgh, in conjunction with poster specialists Tomkinson Churcher.
As transport links improved in the 1920s and '30s, skiing holidays grew in popularity. To take advantage of this boom, prestigious resorts commissioned the finest graphic artists to create art deco style advertisements urging holiday-makers to visit.