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While most people her age are enjoying retirement, 'older-preneur' Cherry Harker has launched a new swimwear brand for the active beach babe.
In her youth Cherry, 76, knew all too well the perils of wardrobe malfunctions from trying to do watersports in a bikini while on holiday in glamorous resorts like Monaco, Cannes and St Tropez.
But it wasn't until she got bored in her senior years that the impressive septuagenarian, who has already beaten breast and cervical cancer, decided to tackle the problem for the sporty beachgoer.
ZwimZuit is a range of bold, panelled bikinis made from high quality neoprene, the material used to make wetsuits, and Cherry says her bikinis stay in place no matter what you do.