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by Tom Purvis, 1927. Austin Reed's very first store in Fenchurch Street, London.

The golden age of poster art has been captured in a sumptuous new book of Art Deco design from the 1920's and 30's.

And ironically the stunning but throwaway designs now sell for tens of thousands of pounds as modern collectors appreciate the unique design's from a halcyon age.

Author Willian Crouse has illustrated his book with over 300 posters from his own vast collection of art accumulated over the last 30 years.